Most brands arrive with five vendors, four dashboards and nobody accountable for growth. This is the alternative: one team owning the entire UK customer journey, from the first advert someone sees to the email that brings them back.
01 · INTRODUCTION
A UK launch needs research, positioning, funnels, creative, paid media, creators, email and organic all pulling the same direction. Split across separate vendors, they rarely do. This proposal is for the other model: one growth partner that owns the whole journey, from market research and positioning through to acquisition, conversion and retention, and answers to you on one set of numbers.
02 · WHY FRAGMENTED GROWTH FAILS
Hiring separate specialists isn't wrong in theory. It fails in practice, because the four things that compound growth end up in four different inboxes, and the person left connecting them is you.
Your media buyer can see exactly which angle is converting. Your creative team can't. The insight dies in a spreadsheet instead of becoming next week's winning advert.
By the time a brief reaches an external studio and comes back, the angle it was built to test has already been outspent by the market.
The adverts improve. The product page doesn't. Every extra pound of spend runs into the same conversion ceiling.
Without retention, every month restarts from zero and acquisition has to carry the entire business on its own.
Growth compounds when acquisition, creative, conversion and retention share the same brain.
03 · PROOF
Any agency can describe a process. This is what the same team has already done with other people's money, and the brands it was done on.
€1.4m
in paid media managed for DTC brands over the last four years, by the same seven people who would run your UK account.
The seven people named at the end of this document are the seven people who did that work. Nothing here is subcontracted out.
04 · THE OPERATING SYSTEM
Not seven departments billing you separately. One sequence: understand the market, build the place traffic lands, then earn and buy the traffic to fill it.
STAGE 01 · RESEARCH
Everything starts with understanding the UK market before we spend anything in it. We map the category, the competitors, the customer and the objections, then turn that into the positioning, ICP and marketing angles the rest of the system runs on.
Goal: know exactly who we are talking to, and what to say, before the first pound is spent.
STAGE 02 · CONVERSION
Traffic is only worth buying once it has somewhere good to land, so we build the destination first. Different segments and levels of awareness get dedicated journeys rather than the same generic product page, and funnel messaging is written alongside the creative so the customer hears one consistent message from first advert through to purchase.
Goal: more revenue from every pound invested into UK customer acquisition.
STAGE 03 · CREATIVE
Creative sits at the centre of performance. Rather than producing one campaign and leaning on it for months, we run an ongoing testing system designed to keep discovering new winning concepts, with every creative decision tied directly back to performance data. Where it is strategically justified, we can also organise professionally filmed content and larger production days.
Goal: a continuous creative engine capable of supporting and scaling performance.
STAGE 04 · PAID ACQUISITION
Meta is the core paid channel for your UK entry. We own the complete advertising operation: strategy, campaign architecture, creative testing, optimisation and scaling. Media buying and creative sit in the same room, so performance data decides which creatives, messages, offers and funnels get built next.
Goal: build Meta into a predictable and scalable UK customer acquisition engine.
STAGE 05 · INFLUENCE
We build and manage your UK creator network end to end: sourcing, outreach, negotiation, briefing and campaign coordination. It serves two purposes at once, brand awareness and credibility in a new market, and a renewable supply of authentic performance creative. The strongest creator content then becomes part of the paid acquisition system.
Goal: build awareness and trust while creating a scalable source of authentic performance content.
STAGE 06 · RETENTION
Growth does not end at the first purchase. We build and run your UK email and retention infrastructure to lift repeat purchases and customer lifetime value. Better retention means higher LTV, which is what allows the business to bid more aggressively for new customers on Meta.
Goal: higher repeat purchase rate, higher lifetime value, more revenue from the existing base.
STAGE 07 · ORGANIC
Paid acquisition rents attention. Organic compounds it. We build your UK search presence across both classic search engines and the AI answer engines customers increasingly ask first, so the brand gets found and cited when someone researches the category rather than paying for every click.
Goal: a compounding source of UK customers that does not reset when the ad budget does.
Then it runs again. Every cycle starts knowing more about the UK customer than the one before it.
05 · FIVE VENDORS VS ONE TEAM
Nobody sets out to build a five-vendor stack. It assembles itself, one reasonable hire at a time.
ONE TEAM · ONE STRATEGY · ONE GROWTH OBJECTIVE
06 · WHAT SUCCESS LOOKS LIKE
We would rather be measured on a short list of numbers than on activity. The targets themselves get set with you in week one, once we have seen your data. We are not going to invent them in a proposal. What we commit to now is which numbers count, and when you should expect them to move.
THE SCOREBOARD
Not on the list: impressions, reach, engagement rate, follower count. We will not report to you on numbers you cannot bank.
BY DAY 90
The gate: we sit down at day 90 and review this list against what actually happened. Honestly.
BY MONTH 6
The question: can we spend more without the economics getting worse?
BY MONTH 12
The test: if you took this in-house, would there be something real to take?
07 · WHAT YOU GET
The same seven areas that run the system, listed line by line so nothing is left to interpretation later. Each has a named owner on our side, and all of it sits inside the one monthly fee.
Owned by Growth lead
11 capabilities
Owned by Web & CRO developer
16 capabilities
Owned by Creative strategist & designer
19 capabilities
Owned by Media buyer
13 capabilities
Owned by Creator manager
13 capabilities
Owned by Retention & organic
15 capabilities
Owned by Retention & organic
14 capabilities
How to read this list. Every line above is work we actually do, itemised so the full scope of the engagement is visible before you commit to it. It is not a delivery schedule. You will not receive a separate document or file for each point, and most of these are ongoing activities rather than one-off outputs. What you get is the working growth system these tasks build, and one monthly report against the numbers we agreed.
One team. One strategy. One growth objective.
08 · HOW WE WORK
We work as an extension of your team, not a supplier you have to chase. Creative, media buying, creators, funnels and retention all run under one strategy, on one cadence.
CADENCE
In practice: the system is adjusted every week, not every quarter.
CADENCE
In practice: one report, one roadmap, one set of priorities for the month ahead.
09 · THE FIRST 90 DAYS
Three months to build the UK growth system, prove which parts of it work, and start putting money behind the parts that do. At the end of it, we review the results together against the day-90 list, and if it hasn't worked, we say so first.
MONTH 01
Objective: build the infrastructure required to begin structured UK customer acquisition.
MONTH 02
Objective: identify the audience, message, creative, funnel and offer that perform best.
MONTH 03
Objective: turn validated acquisition strategies into repeatable growth systems.
At day 90 we review this against the scoreboard, together. Three months in, you should know whether this is working, not be waiting to find out.
10 · WHAT WE NEED FROM YOU
The point of this model is that growth stops being your second job. But a few things only you can give us, and the first 90 days move faster when they arrive in week one.
FROM YOU
In practice: a kickoff call, an access checklist, and then we get out of your way.
NOT FROM YOU
In practice: if growth is taking more than an hour of your month, we have set this up wrong.
OUR OBJECTIVE
Anyone can rent you attention for a month. The work worth paying for is the infrastructure underneath it: the positioning, the funnels, the creative engine, the retention, the search presence. Connected, documented, and still standing when the ad budget changes.
You bring the product and the vision. We build and run the UK growth engine around it, and build it so that one day you could run it without us.
11 · COMMERCIAL MODEL
One number, split into two lines so you can see what you are paying for. The partnership fee covers the strategic and operational work of the growth team. Content production is a separate line so creative volume can scale with whatever is working, rather than being capped by a retainer. Media spend and third-party fees are paid by you directly.
Media spend sits on top, and the number matters. To produce meaningful data and then scale on it, we would budget from €200 a day in Meta spend (around €6,000 a month), paid by you directly to Meta. That budget is managed daily rather than set and left: losing tests get cut early and the money moves behind what is working, so you are paying for performance and not for data you cannot use. Below €200 a day there is not enough signal to test properly, and we would tell you that rather than take the retainer.
On currency: we invoice in euros at a fixed monthly amount, so the fee never moves. Budgets are set in euros; your UK revenue and reporting stay in pounds.
INCLUDED IN THE FEE
PAID SEPARATELY
TERMS
Why: if this is not working by month three, you should be able to say so and leave. A contract that traps you is not a reason to trust us.
OWNERSHIP
On leaving: everything stays with you, handed over documented. Nothing is held hostage on our accounts.
THE TEAM BEHIND IT
Every discipline has a named owner. These are the people who do the work each month, not the people who show up to the pitch and hand it to someone else.
One unit, one strategy, one set of numbers. You deal with a single point of contact, not seven.
12 · QUESTIONS & NEXT STEPS
Because a new market rewards depth before breadth. Meta is where we can test the most angles against the most people for the least money, and everything we learn there tells us what to say everywhere else. Spreading a launch budget across four channels usually means learning nothing on any of them. We would add a second channel once Meta is stable and profitable, and we would bring you the case for it with numbers, not add it quietly to the scope.
Every claim is reviewed against ASA and CAP guidance before it goes live, and we keep a substantiation file for the claims we do make. No medicinal or treatment claims, no implied cures, no before-and-afters that imply an outcome we cannot evidence. Creator briefs carry the same rules and the required disclosure, because a creator's post is your liability too. Where a claim sits in a grey area, we bring it to you rather than run it and find out.
The honest answer is cost structure: you get seven specialists for roughly what one senior in-house growth hire costs in London, and that difference is the whole reason this model works. We are one hour ahead of the UK, so the working day overlaps almost completely, and everything client-facing runs in English. ⟨NEEDS: one line on UK accounts this team has already run⟩ If being outside the UK turns out to be a problem, you will know within 90 days and you can leave.
We review it with you at day 90 against the scoreboard, and we tell you first if it has not worked. After the three-month initial term the agreement is rolling with 30 days' notice, so leaving costs you a month, not a year. Everything we built stays with you either way: accounts, funnels, creative, research and creator relationships, handed over documented.
You do, from day one. The Meta Business Manager, ad account and pixel are set up in your name. The email platform, the list and every flow live in your account. Every landing page, funnel and creative asset is yours. We work inside your accounts, not ours, so there is nothing to negotiate for if you leave.
From €200 a day, around €6,000 a month. Below that, tests take too long to reach significance and you end up paying a team to wait. It is controlled spend, not a blank cheque: we cut losing tests early and move the budget behind what is performing, so nothing sits burning on data we already know we cannot use. If your budget is under €200 a day, say so on the call. A smaller engagement is a better use of your money than this one.
No. For as long as this partnership runs, we will not take another ⟨NEEDS: define the category, e.g. UK supplement⟩ brand competing for the same UK customer. That is written into the agreement.
HOW THIS STARTS
You tell us the product, the margins and the timeline. We tell you honestly whether this model fits, including if it doesn't.
We come back with the specific angles, funnels and tests we would run first, and the scoreboard we would be judged on. Free, and yours whether you sign or not.
Access checklist, kickoff call, research starts. Month one begins the day accounts are handed over.
Three-month initial term, then rolling with 30 days' notice. You own every account and asset from day one.